Drive the miles.
We'll find
the freight.
Professional Dispatching for Owner-Operators & Small Fleets
Pink Route Logistics provides professional dispatch support designed to help carriers spend less time searching for freight and more time moving it. We search for loads, communicate with brokers, assist with rate negotiations, coordinate dispatch information, and help keep your operation moving.
Carrier-Focused • Professional • Transparent • Personalized
Why Pink Route Logistics?
Your truck is your business. We treat it that way.
Load Search
We search for freight based on your equipment, location, lanes, and preferences.
Rate Negotiation
We communicate with brokers and work to secure competitive rates on loads you approve.
Broker Communication
We handle routine communication and load coordination so you can stay focused on the road.
Dispatch Support
We organize pickup, delivery, tracking, rate confirmations, and load information.
Professional Dispatching. Profitable Routes. Powerful Partnerships.
The Process
How Pink Route Works
- 01
Apply
Tell us about your trucking operation, equipment, lanes, and goals.
- 02
Get Approved
We review your carrier information and establish your dispatch relationship.
- 03
Choose Your Plan
Select the Pink Route dispatch service level that fits your operation.
- 04
We Search
We search for available freight based on your equipment, location, lanes, and preferences.
- 05
You Approve
You maintain the final decision to accept or reject any load.
- 06
We Coordinate
Once you approve the load, we assist with broker communication, rate confirmations, pickup and delivery information, tracking, and dispatch support.
Ready to get moving?
Request InformationDispatch Plans
Choose your service level
PRL ROSE
Entry-level professional dispatch support
- Load searching and booking
- Rate negotiation
- Broker communication
- Rate confirmation assistance
- Basic load paperwork support
- Standard business-hours dispatch support
Best for Owner-operators getting established.
Request InformationPRL BLUSH
Everything in PRL Rose, plus
- Everything in PRL Rose
- Dedicated dispatch support
- Load planning and preferred-lane assistance
- Broker setup and carrier packet assistance
- Check calls and load status communication
- Detention, layover, TONU, and accessorial communication/assistance
- POD and document management
- Factoring submission assistance when requested
- More proactive load planning and rate negotiation
Best for Growing carriers and small fleets.
Request InformationPRL ROYAL
Premium, high-touch dispatch management
- Everything in PRL Blush
- Priority dispatch support
- More personalized weekly load planning
- Revenue and rate-per-mile tracking
- Weekly performance/revenue summary
- Preferred-lane strategy
- Broker relationship management
- Priority assistance with load issues
- Administrative support related to dispatched loads
Best for Established carriers wanting priority support.
Request InformationWhat does dispatch cost?
Example based on a $2,000 gross linehaul. These amounts are Pink Route Logistics dispatch service fees — not broker fees.
The contracted motor carrier is responsible for the agreed dispatch service fee according to the dispatch agreement.
- Invoice #
- PRL-0001
- Bill To
- ABC Trucking LLC
- Load #
- 987654
- Gross Transportation Rate
- $2,000
- Dispatch Service Fee
- 8%
- Dispatch Service Fee Due
- $160
Dispatch service invoices are issued to the contracted motor carrier.
Who we serve
Built for Carriers
Whether you're an owner-operator or managing a small fleet, Pink Route Logistics provides dispatch support designed around your operation.
Trust
Carrier-First Dispatching
Pink Route Logistics provides dispatch and administrative services to contracted motor carriers. We work on behalf of the carrier under an established dispatch relationship while the carrier maintains control over its transportation operations.
- Carrier maintains control over accepting or rejecting loads.
- Carrier maintains its own operating authority.
- Carrier remains responsible for equipment and drivers.
- Pink Route Logistics communicates and coordinates on behalf of the carrier.
- Pink Route Logistics provides load and rate information.
- Pink Route Logistics operates under a continuing dispatch relationship with contracted carriers.
Pink Route Logistics provides dispatch and administrative services to contracted motor carriers. The carrier retains responsibility for transportation operations and final load acceptance.
What We Don't Do
Pink Route Logistics does not:
- Operate your truck
- Employ your drivers
- Control your equipment
- Make your final load acceptance decisions
- Take possession of freight
- Act as the motor carrier
- Represent itself as an independent freight broker when providing contracted carrier dispatch services
You remain the carrier. We support the carrier.
Our Promise
Clear terms. Clear communication.
Transparent Pricing
Your dispatch service fee is clearly identified before you enter into the dispatch agreement.
No Hidden Fees
All applicable fees are communicated clearly and in writing.
Professional Communication
We keep carriers informed about their loads and dispatch activity.
Carrier-First Service
Our dispatch services are designed around the carrier's operation.
Carrier testimonials coming soon
We're collecting feedback from the carriers we dispatch. Real carrier reviews will be published here.
FAQ
Common questions
Do I have to accept every load you find?
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No. The carrier maintains the final decision to accept or reject each load.
What equipment do you dispatch?
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Dry van, reefer, flatbed, step deck, hotshot, power only, box truck, and sprinter van.
How much do your services cost?
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Pink Route Logistics offers three dispatch service levels: PRL Rose at 6%, PRL Blush at 8%, and PRL Royal at 10%. Fees are a percentage of the carrier’s gross linehaul for loads successfully booked and dispatched by Pink Route Logistics, excluding fuel advances, reimbursements, and other pass-through amounts.
Who pays Pink Route Logistics?
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The contracted motor carrier pays Pink Route Logistics the agreed dispatch service fee according to the dispatch agreement and fee schedule.
Are you a freight broker?
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Pink Route Logistics provides dispatch and administrative services to contracted motor carriers and operates as a carrier's bona fide agent where applicable. Pink Route Logistics does not operate as an independent freight broker for these dispatch services.
Ready to keep your wheels moving?
Let Pink Route Logistics handle the dispatch work while you focus on the road.